Overview
The Website Audit tool looks at a business's website and reports plain facts about it, such as whether it is secure, works on phones, lets customers book online, or lists a phone number. It checks the homepage and one contact page.
Facts, not guesses
Website Audit does not use AI to judge the site. Every result is read directly from the website itself, so your AI step can point to it as proof. For example: "Your site has no online booking" is only said when the audit found none.What It Checks
| Check | What you learn |
|---|---|
| Site loads | Whether the website opens at all, and how long it took. |
| Secure (HTTPS) | Whether the site uses a secure connection. |
| Mobile-friendly | Whether the site is set up to fit phone screens. |
| Website builder | Wix, Squarespace, WordPress, Shopify, Webflow, GoDaddy, Weebly, or Duda. |
| Parked domain | Whether the address shows a parked or for-sale page instead of the business's real website. |
| Online booking | Booking tools such as Calendly, Acuity, Square Appointments, Boulevard, GlossGenius, Vagaro, Housecall Pro, or OpenTable, including ones added by the site's code, plus any Book Now link or button. |
| Quote requests | Whether the site has a Get a Quote, Free Estimate, or Request Service button. This is a way to get in touch, not online booking. |
| Live chat | Chat tools such as Intercom, Drift, Tawk, HubSpot, Podium, or Messenger. |
| Analytics | Tracking tools such as Google Analytics, Tag Manager, Meta Pixel, or Hotjar. |
| Search basics | Page title, search description, and whether the page has a main heading. |
| Copyright year | The latest year in the footer, a quick hint of when the site was last updated. |
| Contact details | Published emails and phone numbers, the contact page, and whether there is a contact form. |
| Social profiles | Links to Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Yelp, and Google. |
Empty means not found
If a check comes back empty, it was not found on the pages the tool looked at. It does not prove the business has no such tool elsewhere.Example
Add Website Audit to an AI step, then ask the AI to check a list of businesses:
For each business below, run a website audit.
List the businesses that have no online booking or are not mobile-friendly,
and for each one quote the audit facts that show it.A typical result looks like this:
{
"url": "joespizza.com",
"reachable": true,
"https": true,
"mobile_viewport": false,
"cms": "wix",
"parked_domain": false,
"booking_widgets": [],
"quote_request_cta": true,
"chat_widget": [],
"analytics": ["ga4"],
"copyright_year": 2019,
"emails": ["info@joespizza.com"],
"phones": ["5551234567"],
"contact_page_url": "https://joespizza.com/contact",
"social_links": { "facebook": "https://facebook.com/joespizza" }
}When a Site Won't Load
If the website cannot be opened, the audit says so instead of failing your workflow. The result shows the site did not load and gives a short reason, such as the address not existing, the site taking too long, or a broken security certificate. A broken site is often a useful finding on its own.
If the address loads but only shows a parked or for-sale page, the result says the domain is parked and leaves out the other page details, since that page is not the business's website.
In rare cases a page loads but is too complex to check in time. The result then says the site loaded, leaves out the page details, and marks the page as too complex to check. This is not a sign that anything is wrong with the website.
Safe by design
Website Audit only visits public websites. It will not open private or internal network addresses, and it stops reading very large pages.Best Practices
- Give the AI the business website address, for example joespizza.com
- Ask the AI to quote the audit facts when it explains a recommendation
- Combine with Web Search to find businesses first, then audit each website
- Each audit costs 1 credit